Our history

T he Dutch Institute for the Classification of Audiovisual Media (NICAM) was founded in 1999 by the Dutch audiovisual sector, with the cooperation of the government.

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NICAM was established in 1999 and continually adapts to the ever-changing world of media.

Its goal was to develop a uniform and independent classification- and information system for all the types of media that were dominating the market at the time: television, cinema and video. It was to be the successor of the old film rating-system for feature films ('Filmkeuring') and the more recent informative system for video-releases. There was no classification system for television yet. The government stimulated this cooperation and favoured the self-regulation of the sectors, while setting the legal boundaries and agreements that had to be adhered to.

The new classification- and information system went into effect in 2001 under the name 'Kijkwijzer'. The Netherlands is the first country in the world to have such a uniform system for all media sectors. Subsequently, the system was used to model the Pan European Game Information system (PEGI) and was adopted by several countries.

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